Too much of a good thing?

When PayPal begins to sell Verisign’s Payflow Pro and Payflow Link products sometime this Spring, they’re going to face some interesting challenges. It’s hard enough to effectively communicate the difference between PayPal’s Website Payments Pro product, and PayPal Standard. Come Spring, if PayPal plans to offer the two Verisign products side by side with the PayPal Pro and Standard products, it’s going to 2X as difficult to effectively market the differences between these things to merchants. Will PayPal decide to phase out some of its newly inherited product redundancy in order to keep things simple? I’ve never seen the numbers, but if it were me, Verisign’s Link product would go “bye bye”. Will any of these four product lines be asked to leave the PayPal party?

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