Recurring billing, not supported

We talk to a lot of merchants who assume that PayPal’s Website Payments Pro will allow them to accept subscription payments and do recurring billing. Their reaction when I tell them “Sorry, it does not…” ranges from mild disappointment; to flat-out anger. I think PayPal needs to work a little harder at communicating this fact in the marketing that surrounds the product. That being said, I’m sure they will be adding recurring billing functionality in an upcoming release.

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